This Side Hustle Spotlight Q&A features Heather Freeman. Her Facebook page Coffee. Mom. Repeat. boasts 850,000 followers and brings in six figures a year. Responses have been edited for length and clarity.
What was your day job (or other sources of income) when you started your side hustle?
Before becoming an influencer, I was a part-time licensed insurance agent and a stay-at-home mom.
When did you start your side hustle, and where did you find the inspiration for it?
I started my “Coffee. Mom. Repeat.” Facebook page in 2013, then named “Mom’s Time Out.” I began posting affiliate links there in 2016. It wasn’t until 2018 that it went viral after I posted a ridiculous video of an 80s facial exercise. That same year, I officially changed the Facebook page name to Coffee. Mom. Repeat. after I surpassed 100,000 followers. I found the name to be more fun and relatable.
